Meet Kallie

I’m Kallie Goetz, the illustrator and designer behind Pip & Cricket. I run a one-woman studio out of Toledo, Ohio, where I create brand identities, product packaging illustrations, custom stationery, apparel designs, and surface patterns for clients who care about how their brand looks and feels.

Before Pip & Cricket, I spent years in an agency environment learning how to solve creative problems for brands of all sizes. That background shows up in everything I do now: I think about how design works in context, not just how it looks on a screen. A coffee bag label has to work on a shelf. A brand identity has to hold up across a website, a business card, and a storefront sign. That kind of thinking is built into every project.

Clients I’ve Worked With

I’ve designed for coffee roasters, wineries, zoos, libraries, conservation nonprofits, consumer product companies, and interior design studios. Here are some of the names:

The Flying Joe
Urban Pine Winery
The Toledo Zoo
Toledo Lucas County Public Library
Hyggelight (The Growing Candle)
Sleeping Bear Wildlife Fund
Cork & Knife Provisions
The Nature Conservancy (via Running Wild Media)
Places Studio

See The Work

Where the Name Comes From

Pip and Cricket are my cats. They’re the studio’s unofficial creative directors and the reason for the name. If you’ve ever tried to work at a desk with two cats who believe every surface belongs to them, you understand the dynamic.

How I Work

Every project starts with a conversation. I want to understand what you’re building, who it’s for, and what success looks like before I start drawing. I work in illustration, branding, stationery, apparel, and surface design, but every project gets the same approach: research the context, develop concepts that fit, and deliver work that’s ready for production.

I’m not an AI-generated logo shop or a template marketplace. When you hire Pip & Cricket, you’re hiring me. I do the research, the sketching, the revisions, and the final artwork. One person, start to finish.

A Few Things About Me

✦ Nature walks inspire me the most.

✦ Vintage brass animal figurines are my favorite thing to thrift.

✦ Flowers are my favorite thing to draw.

✦ I prefer podcasts, over music, while I work.

✦ Even though it’s my job, I still love to draw (and sew) in my free time.

In The Wild

The Flying Joe branded cups appeared on NBC’s “The Paper” on Peacock.
Hyggelight’s Growing Candle (brand and packaging by Pip & Cricket) is carried in REI and Whole Foods. I also designed two candle containers sold at REI.
Destination Toledo’s 2026-2027 Toledo Guide features a custom illustration designed by Pip & Cricket

feeling inspired?

Whether you’re a coffee roaster who needs packaging that stands out, a startup building a brand from scratch, or a couple planning a wedding that feels like you, I’d love to hear what you’re working on.