"Kallie Goetz is, quite simply, a creative powerhouse. Over our five-year partnership, she has been the driving force behind several successful packaging overhauls, always bringing a fresh and elevated perspective to the table. It is incredibly refreshing to work with a designer whose first drafts are often our final versions—her intuition for brand identity is that sharp. If you want fantastic deliverables and a streamlined creative process, Kallie is the person to call."

— Chris H.   |    Brand Identity, Packaging, Illustrations, & Misc. Collateral

The Growing Candle

“I asked Kallie to make hand-drawn icons that represent my band Chloe & the Steel Strings! I had been using graphics on Canva for a long time in our branding, & wanted illustrations that were our own, and perfectly fit the feel of our music, vibe, and community values. I gave Kallie a list of icons I was looking for, and she so beautifully took my vision and made it reality. The images Kallie created for us are warm, fun, retro, and magical. My heart leapt seeing them for the first time! I am already using the motifs throughout our branding! Thank you for an amazing experience! “

— Chloe W. | Illustrated Motifs

Chloe and The Steel Strings

Kallie was great to work with. We initially had a general direction but nothing clearly formed and she helped us bring it to life. She was gracious and understanding with our rounds of feedback and we ultimately got to an entirely new brand we couldn't be more proud of. Would definitely recommend her to anyone seeking a rebrand!

– Kyle L. | Logo/Brand Identity

Alaska Wild Lights

“Kallie was an absolute pleasure to work with. She played a pivotal role in helping us reimagine and elevate our brand, bringing fresh ideas while staying true to our vision. She welcomed our feedback with openness, collaborated thoughtfully throughout the process, and consistently delivered quick, high‑quality turnarounds. Her creativity, professionalism, and responsiveness made the entire experience seamless and genuinely enjoyable.”

— The Cork & Knife Team  |   Logo/Brand identity & Apparel/Merch designs

Cork & Knife Provisions

“Kallie has been an integral part of the Library’s communications strategy. We work to position the Library as an unmissable positive presence in the community by populating our website, email newsletters, social media, and print with messages and images that connect people with our materials and services. Kallie always takes the time to understand what we are trying to accomplish and how her work supports the strategy. She shows early concepts, checks in throughout projects, and follows through with all elements within our deadlines and budget. The Library's youth and adult programs consistently meet attendance metrics with her as part of our creative team.”

— Terri C.   |   Program Illustrations

Toledo Lucas County Public Library

“The process of working with Pip & Cricket/Kallie was straightforward and seamless. As this was my first time seeking out branding/logo design services, I didn’t know what to expect, what questions to ask, and only had vague ideas of what I wanted my logo to look like. P&C explained the design process in detail, maintained communication and was open to feedback throughout the process, and helped creatively bring my ideas to life in a design that perfectly encapsulates the branding of my business. “

– Paige B. | Logo/Brand Identity

New Page Art Therapy & Counseling