Custom Illustration Services for Brands & Products

Hand-crafted illustrations for product packaging, beverage labels, marketing materials, and more. Every piece is original artwork created specifically for your brand, your product, and your audience.

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Illustration for Packaging, Labels & Products

Whether you need illustrated packaging for a new product line, custom labels for your beverage brand, or spot illustrations for a marketing campaign, I create artwork that works in the real world. Every illustration is hand-crafted and designed for your specific production needs, whether that means print-ready vector files, high-resolution raster artwork, or both.

  • Beverage Label Design

    Illustrated labels for coffee brands, wineries, breweries, and specialty beverage companies. This is where hand-crafted artwork makes the biggest impact on shelf. A custom illustrated label tells your brand story in a way that stock art and template designs simply can't. I've designed labels for The Flying Joe coffee roastery and collaborated on wine labels with Urban Pine Winery.

  • Spot Illustrations & Marketing Materials

    Custom spot illustrations for websites, social media campaigns, presentations, event materials, and print collateral. Spot illustrations add personality and visual interest to your brand without requiring a full packaging project. They work especially well for icons, headers, social graphics, and editorial layouts.

  • toledo zoo petting zoo sheep exhibit signage

    Institutional & Large-Format Illustration

    Illustrations for libraries, museums, parks, zoos, and other public institutions. This includes branch-specific illustrations, educational materials, wayfinding graphics, and large-format artwork for signage and displays. Previous clients in this space include Toledo Lucas County Public Library, Toledo Zoo, and Metroparks Toledo.

  • Product Packaging & Label Illustration

    Custom illustrations for food and beverage packaging, CPG products, and retail labels. I work with your production team or printer to make sure the artwork meets exact specifications for your packaging format, whether that's a flexible pouch, a rigid box, a bottle wrap, or a can sleeve.

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How a
custom illustration
project works

Every illustration project follows a clear structure with built-in revision rounds so you have input at every stage. Here's what to expect.

  • We start by aligning on goals, audience, intended use, and style. I'll ask about production specs, file format requirements, and any brand guidelines I need to work within. When helpful, I create a moodboard to define the visual direction before sketching begins.

  • I create an initial black-and-white sketch to establish composition and overall concept. This is where we lock in the idea before adding color or detail.

  • You review the sketch and request any changes. This round focuses on structure, layout, and concept direction. Major composition adjustments happen here.

  • Once the sketch is approved, I move into the full illustration with color, texture, and detail.

  • You review the colored illustration and request final refinements. This round is for small adjustments, not major concept changes.

  • After final approval, I prepare and deliver the completed illustration in all agreed-upon formats, ready for print or digital use.

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Recent Illustration Work

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  • It is incredibly refreshing to work with a designer whose first drafts are often our final versions—her intuition for brand identity is that sharp.

    "Kallie Goetz is, quite simply, a creative powerhouse. Over our five-year partnership, she has been the driving force behind several successful packaging overhauls, always bringing a fresh and elevated perspective to the table. It is incredibly refreshing to work with a designer whose first drafts are often our final versions—her intuition for brand identity is that sharp. If you want fantastic deliverables and a streamlined creative process, Kallie is the person to call."

    — Chris H.   |    Brand Identity, Packaging, Illustrations, & Misc. Collateral

    The Growing Candle

  • My heart leapt seeing the for the illustrations for first time!

    “I asked Kallie to make hand-drawn icons that represent my band Chloe & the Steel Strings! I had been using graphics on Canva for a long time in our branding, & wanted illustrations that were our own, and perfectly fit the feel of our music, vibe, and community values. I gave Kallie a list of icons I was looking for, and she so beautifully took my vision and made it reality. The images Kallie created for us are warm, fun, retro, and magical. My heart leapt seeing them for the first time! I am already using the motifs throughout our branding! Thank you for an amazing experience! “

    — Chloe W. | Illustrated Motifs

    Chloe and The Steel Strings

  • Her creativity, professionalism, and responsiveness made the entire experience seamless and genuinely enjoyable.

    “Kallie was an absolute pleasure to work with. She played a pivotal role in helping us reimagine and elevate our brand, bringing fresh ideas while staying true to our vision. She welcomed our feedback with openness, collaborated thoughtfully throughout the process, and consistently delivered quick, high‑quality turnarounds. Her creativity, professionalism, and responsiveness made the entire experience seamless and genuinely enjoyable.”

    — The Cork & Knife Team  |   Logo/Brand identity & Apparel/Merch designs

    Cork & Knife Provisions

  • We consistently meet attendance metrics with her as part of our creative team.

    “Kallie has been an integral part of the Library’s communications strategy. We work to position the Library as an unmissable positive presence in the community by populating our website, email newsletters, social media, and print with messages and images that connect people with our materials and services. Kallie always takes the time to understand what we are trying to accomplish and how her work supports the strategy. She shows early concepts, checks in throughout projects, and follows through with all elements within our deadlines and budget. The Library's youth and adult programs consistently meet attendance metrics with her as part of our creative team.”

    — Terri C.   |   Program Illustrations

    Toledo Lucas County Public Library

Frequently Asked Questions

  • Pip & Cricket offers custom illustration for product packaging, beverage and wine labels, coffee labels, editorial projects, institutional illustration, and brand collateral. All work is hand-drawn with a nature-inspired, detail-rich style.

  • Yes. Packaging and label illustration is a core service. Past projects include coffee bag labels for The Flying Joe, wine labels for Urban Pine Winery, and product packaging for The Growing Candle by Hyggelight.

  • If your product sits on a shelf next to competitors, custom illustration is one of the strongest ways to stand out. Stock art and templates are shared across hundreds of products. Custom illustration gives you something no one else has, and it can be designed specifically for your packaging format, your brand palette, and your audience. It also gives you full ownership of the artwork.

  • That depends on your production needs. Most clients receive vector files (AI, EPS, SVG) for scalable print production and raster files (PNG, JPG, TIFF) for digital use. I'll confirm formats during the discovery phase based on how the artwork will be used.

  • Most single-illustration projects take 2 to 4 weeks from discovery to final delivery. That includes concept sketching, two revision rounds, and final file preparation. Larger projects with multiple illustrations or complex packaging layouts may take longer. I'll provide a timeline during our initial conversation.

  • Absolutely. I can provide files to your specifications, review proofs, and coordinate directly with your printer or production partner if needed. Making sure the artwork works in production is part of the service, not an add-on.

Have more questions? Email meow@pipandcricket.com

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Need Custom Illustration for Your Next Project?

Tell me about your project: what you're creating, how the illustration will be used, and any production specs you already know. I'll follow up with questions, a timeline, and a quote.

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