Custom Illustrated Wine Labels
Custom Illustrated Wine Labels
The Flying Joe x Urban Pine Winery
These custom wine labels were created as part of a limited seasonal collaboration between The Flying Joe and Urban Pine Winery. The goal was to design a cohesive set of labels that felt elevated, collectible, and aligned with The Flying Joe’s art deco-inspired brand direction
Project Overview
This project focused on translating the brand’s illustration style into packaging—creating labels that feel both refined and expressive.
Each label highlights a specific flavor profile through custom illustration, turning the product into a visual experience that reflects both the beverage and the collaboration behind it.
Design Approach
The labels are rooted in art deco styling, using bold composition, symmetry, and gold framing to create a sense of structure and sophistication.
Each design features a central wine glass, surrounded by illustrated ingredients that reflect the flavor profile:
Pomegranate Cinnamon (Red Wine): deep tones with pomegranate and spice elements
White Cranberry Sangria (White Wine): lighter palette with fruit-forward, vibrant details
A consistent gold border frames each label, tying the set together while allowing the colors and ingredients to differentiate each variety.
The result is a cohesive system that feels both premium and expressive—designed to stand out on shelves and feel collectible as a limited release.
Services:
Custom illustrated wine label design (2 variations)
Art direction and concept development
Packaging-ready artwork
Collaboration design across two brands
Packaging-ready artwork
Results / Impact
The final poster:
Functions as both artwork and brand storytelling
Elevates in-store visuals with a premium, cohesive aesthetic
Reinforces the brand’s art deco and aviation-inspired identity
Creates a memorable, display-worthy piece for customers
Need packaging that stands out and tells a story?
I design custom, illustration-driven labels and packaging that elevate your product, reflect your brand, and create memorable, shelf-ready experiences.