places & Co

Boutique Home Decor Subscription Brand
Identity & Packaging Design

This boutique home decor brand offers a curated monthly subscription box featuring unique, thoughtfully selected goods. The goal was to create a brand identity that feels refined, homey, and slightly vintage/European—capturing the charm of everyday objects while elevating the overall experience.

Centered around the tagline “Elevate the Everyday,” the brand blends simplicity with sophistication through illustration, color, and thoughtful details.

Project Overview

This project focused on building a complete brand system that could extend across packaging, inserts, and customer touchpoints.

The identity needed to feel cohesive yet flexible—allowing the brand to evolve month-to-month while maintaining a strong, recognizable presence. Illustration played a central role in shaping the brand’s personality and storytelling.

Design Approach

The visual direction centers around loose, hand-drawn illustrations that feel organic, approachable, and quietly refined.

Everyday objects—vases, plants, keys, blankets, lamps—were illustrated in a soft, imperfect style to reflect the brand’s focus on elevating simple, daily moments. These elements are used both individually and within small vignette scenes, creating a sense of storytelling across packaging and printed materials.

The color palette combines olive green with pops of deep red, dusty blue, rust, and beige—balancing warmth and sophistication while maintaining a cohesive, lifestyle-driven aesthetic.

Patterns were developed for packaging applications, adding an additional layer of detail and creating a more immersive unboxing experience.

services:

Brand Identity

• Logo design and logo variations

• Tagline design and typographic system

• Color palette development

• Custom illustrated assets

• Seamless pattern design for packaging (tissue paper)

• Stationery insert card design with illustrated vignettes

Illustration

Surface Pattern Design

Results / Impact

The final brand identity:

• Creates a cohesive, elevated experience across packaging and print

• Establishes a distinct, illustration-driven brand personality

• Enhances the unboxing experience through thoughtful details and patterns

• Supports a flexible system for ongoing monthly releases

• Positions the brand as refined, giftable, and design-forward

Building a product-based brand or subscription box?

I design cohesive, illustration-driven brand systems that extend across packaging, print, and digital—helping you create a memorable, elevated customer experience.