Cork & Knife Provisions

Cork & Knife Provisions
Brand Extension, Illustration & Merchandise Design

Cork & Knife Provisions is a food and beverage brand rooted in quality, craftsmanship, and curated provisions. This project focused on expanding their existing identity into a flexible, cohesive brand system that could live across merchandise, packaging, and in-store experiences.

Project Overview

With an existing logo mark already in place (the &), the goal was to build out a full visual ecosystem—creating brand extensions that add depth, personality, and versatility.

The result is a system that allows Cork & Knife Provisions to show up consistently across multiple touchpoints, from apparel to retail, while maintaining a strong and recognizable brand presence.

Design Appraoch:

The design direction focused on blending refinement with approachability—capturing the elevated yet ecclectic nature of the brand.

Custom illustrations and patterns were developed to add texture and storytelling, giving the brand more visual depth beyond the primary logo. The expanded color palette and typography system ensure flexibility across both physical products and digital applications.

Merchandise was designed not just as promotional material, but as an extension of the brand itself—creating pieces customers would genuinely want to wear, increasing both visibility and brand loyalty.

The expanded identity system equips Cork & Knife Provisions with:

• A more versatile and scalable brand presence

• Stronger visual consistency across all touchpoints

• Retail-ready merchandise that reinforces brand identity

• Additional assets for marketing, packaging, and in-store use

• Increased opportunities for brand recognition and customer engagement

services:

Brand Identity

• logo variations and secondary marks

• color palette expansion

• typography system

• seamless patterns for brand application

• branded illustrations

• supporting brand elements for retail and marketing use

Apparel & Merch Design

• T-shirt designs

• Embroidered hat design

Illustration

• Illustrated patterns

• Illustrated elements

• Illustrated brand assets

Surface Pattern Design

Need to expand your brand beyond a logo?

I help food, retail, and lifestyle brands build cohesive visual systems and merchandise that increase visibility, strengthen identity, and create new revenue streams.