Go Juice Energy
Go Juice Energy
Brand Identity & Packaging Design
Go Juice Energy is a new energy drink infused with caffeine and nootropics, designed to energize and focus. The “Green Means Go” concept guided the design, emphasizing bold, dynamic movement and a fresh, energetic identity.
We worked together to develop a full brand system, from logo to packaging to digital assets, to create a cohesive, high-impact launch.
Project Overview
The project involved creating a full brand identity that could be applied across multiple platforms, including cans, packaging, digital marketing, and social media. The design needed to reflect the product’s energy-boosting capabilities while maintaining a strong, recognizable visual identity.
Key goals:
Convey movement, energy, and forward momentum
Highlight the bold green color while incorporating black and gold accents
Create a logo and packaging system that stands out on shelves and online
Develop reusable assets for social media and marketing campaigns
Design Approach
The visual approach emphasizes energy and movement:
Color palette: Green as the primary brand color, accented by black and gold for boldness and premium feel.
Arrows: Incorporated across packaging and branding to signify forward motion and energy.
Typography & Logo: 3D logotype creates depth and visual pop on digital and physical applications.
Pattern & Texture: Backgrounds feature wave-like movement with halftone dots moving in opposing directions to evoke kinetic energy and vibrancy.
The result is a system that feels alive, bold, and instantly recognizable while staying versatile for web, print, and social media applications.
Services:
Logo design (3D logotype with bold, energetic presence)
Brand identity system (color palette, typography, iconography)
Can design incorporating arrows, green focus, and gold accents
Website design for product launch
Social media templates and branded GIF stickers
Motion and energy-driven visual assets
Results / Impact
The branding and packaging deliver:
A cohesive, high-energy identity for product launch
Shelf-ready can design that grabs attention
Digital assets optimized for social media engagement
Strong, forward-moving brand personality consistent across platforms
A flexible system that allows future marketing and product variations
“We absolutely loved working with Kallie on both Go Juice and Ouro Rx.
We came to her wanting brands that felt polished and intentional. Go Juice needed a fresh, modern identity that could grow with us and stand out in a saturated space. Ouro Rx needed to feel elevated, trustworthy, and aligned with the level of care we provide.
Kallie nailed it. She took the time to understand our goals for both projects and translated them into branding that feels authentic and strategic. The entire experience felt collaborative and seamless.
Our visuals are cohesive, professional, and aligned with who we are. It has made marketing easier and strengthened how clients perceive our businesses.
We would recommend her without hesitation.”
Looking for a brand identity that moves?
I create full-scale branding systems—including packaging, digital assets, and motion graphics—designed to make your product stand out, convey energy, and engage your audience.