New page Art Therapy & Counseling
New Page Art Therapy & Counseling
Brand Identity Design
New Page Art Therapy & Counseling is a practice centered around growth, healing, and new beginnings. The goal of this project was to create a brand identity that feels approachable, uplifting, and distinct—moving away from traditional, overly clinical therapy branding.
Project Overview
This project focused on developing a simple yet impactful brand identity system that could support both print and everyday business use.
The direction leaned into a bold, retro-inspired aesthetic—creating something that feels warm, welcoming, and memorable while still maintaining professionalism.
Design Approach:
The visual direction embraces a bright, expressive color palette featuring orange, light pink, hot pink, light blue, olive, and chartreuse—bringing energy and personality to the brand.
A retro-inspired aesthetic was used to create a sense of warmth and familiarity, helping the brand feel approachable and human-centered rather than clinical.
Typography and layout were kept clean and intentional, balancing the bold color choices with clarity and usability across print materials like business cards and letterhead.
services:
Logo design and logo variations
Color palette development
Typography system
Business card design
Letterhead design
Results / Impact
The final brand identity:
Creates a welcoming and approachable presence for clients
Differentiates the practice from traditional therapy branding
Balances bold personality with professionalism
Provides cohesive, ready-to-use assets for daily operations
Establishes a strong foundation for future growth
Building a service-based brand that feels like you?
I design thoughtful, personality-driven brand identities that help you stand out while staying aligned with your mission and audience.